Advert Fail!

Creative director Ezra Petronio made a major mistake in the new fragrance ad for Love, Chloé.
Model Raquel Zimmermann is shown wearing a belt, unfortunately it's by YSL and not Chloé.
Oops!
We're kinda confused why a YSL belt would be on set to begin with.
Bet that won't happen again.

Leighton Meester’s Vera Wang Shoot First Look

Not wasting any time in getting to work on her new gig, Leighton Meester spent the weekend shooting a commercial for the next Vera Wang fragrance.
Shot by photographer Carter Smith, Miss Wang previously explained that she chose the "Gossip Girl" actress for the campaign because she "has the beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance".

With the new scent due out in stores next summer, many of the details are being closely guarded at this point.
Supposedly getting $3 million for the work efforts, a source told the NY Post, "This is a huge deal for a young star and one that will turn some of Leighton's 'Gossip Girl' castmates green with envy."

Summer Bag Essentials

SPF Wet Wipes / Wet Tissues
Sun Screen Protection
Lip Balm
Body Mist
Blotting Papers
Water Bottle
Comb

Jennifer Lopez Love and Glamour

After 15 successful fragrance launches, Jennifer Lopez is at it again with her latest scent, Love and Glamour. Featuring notes of Italian mandarin, guava, water lily, jasmine petals and sandal wood, the perfume was inspired by the actress/singer’s return to the spotlight.

“What I always like to do is look at where I am in my life at the moment.it was right after the babies…and getting back to what I do again,” she said “It just felt like a time of a lot of love and that seemed very romantic to me—I said it seems like love and glamour.” As with her previous fragrance campaigns, Lopez stars in the ads, this time sporting red carpet-worthy retro waves next to a bottle resembling her famous curves. Love and Glamour hits beauty counters in October.

Emporio Armani Diamonds: Summer Fragrance for Women

For all those who love diamonds and sparkling scents, Giorgio Armani presents a fresh summer flanker for his ‘gem of a scent’, Emporio Armani Diamonds. Presented in a collectible frosted-blue bottle, the new fragrance is more energizing and summery. At the opening, the original perfume’s pulpy, fruity notes now have an almost chiseled scent, thanks to a refreshing green-apple sorbet accord. The perfume is being launched as half of a limited-edition, his-and-hers pair. At selected points of sale.

Description

This floral, musky, sweet and fruity fragrance opens with juicy notes of raspberry and lychee, refreshed with a ‘green-apple sorbet’ accord. The floral heart – all sweetness and light – reveals a note of peony and a ‘rosebud’ accord. The trail’s somewhat dry woods are softened with ambry and musky notes.

Bottle
The original multi-faceted bottle now shades from clear to frosty blue, like an iceberg.

A Matter of Taste : Amazing

A Matter of Taste : Amazing
Photographer: Fulvio Bonavia
Edible fashion has been inspiration for quite some time but photographer Fulvio Bonavia transformed some of our favorite accessories with fruit, cheese and chocolate among other for his photo book "A Matter of Taste". Taste more of these after the jump.

Well, now if you don't eat it, you can wear it. At least, in an imaginary world. So, what's on the menu? Aubergine ballerinas, pasta shoes, candy pumps, rice boots and lentil flip-flops, broccoli, raspberry, parmeggiano, pistachio, buts and blueberry bags, artichoke and leek hats, kiwi watch, fruity necklace, seafood rings and sardines belt.




Source

Cover Girl: Shakira Cosmopolitan US July 2010

Colombian singer Shakira hits her high note, she pose for the entertainment magazine Cosmopolitan US for the month of July 2010.

The surprising way she keeps things hot with her longtime investment banker boyfriend

The childhood trauma that motivates her to always strive for more

What wearing her new perfume will make a man do for you

Why she doesn't want to get pregnant

And more...

UK FIFI Awards winners

Awards were given in the following categories:

Fragrance of the Decade Award - sponsored by The Perfume Shop (Voted by The Perfume Shop CFSS Trained Staff):

Women's: Coco Mademoiselle
Men's 1 Million by Paco Rabanne
Special Commendation for Education and Innovation

P&G Fragrance Creation Team for 'The Perfume Garden'
Best New Print Advertisment - Sponsored by Stylist and Shortlist

Women's: Flora by Gucci
Men's: La Nuit de l'Homme by YSL
Best New Fragrance Commercial

Women's: Idylle by Guerlain
Men's Only the Brave by Diesel
Best New Fragrance Packaging

Women's: Unidentified Fragrance Object by Kenzo
Men's: Only the Brave
Best New Independent Niche Fragrance - Supported by Basenotes.net (Voted for by UK Basenotes Readers)

Geranium pour Homme - Editions de Parfums Frederic Malle
The Men's Health Readers Award

Only the Brave
House of Fraser People's Choice Award

Women's: D&G Rose The One
Men's: Gucci by Gucci pour Homme
Best New Fragrance in Limited Distribution

Women's: Beige by Chanel
Men's: Italian Cypress by Tom Ford
Best New Prestige Fragrance

Women's: Lola by Marc Jacobs
Men's: Grey Vetiver by Tom Ford


Sorce

Poppy Fragrance by Coach

Poppy Fragrance by Coach: New Summer Fragrance 2010

Coach Poppy Scent

Coach will launch Poppy, a new fragrance for women, in July. The name is borrowed from the Coach Poppy fashion line (handbags and accessories), and it will be the first Coach fragrance to launch directly in department stores.

Set to be sold at department and specialty stores, the fragrance is said to be a fruity floral scent with bright cucumber top notes, juicy mandarin and bright baby freesia buds; a heart of petal-ly jasmine, pink water lily, Southern gardenia, red candied rose petals and crème brûlée accord, and a drydown of cedarwood, bleached sandalwood, vanilla and whipped marshmallow.

Coach new Poppy Fragrance is set to launch in July