Balmais is Covering all around the world...

This dress is EVERYWHERE !

So far, the it has appeared on the cover of Vogue India, Zeit Magazin, Vogue Germany, Vogue Spain, Harper's Bazaar UK, & 10.
We're sure Balmain is loving all the free advertising, but this is a little ridiculous.
Wonder which dress magazines will obsess over next?

Cindy Crawford for Vogue India October 2010 by Mark Seliger

Cindy Crawford has been enjoying an editorial resurgence this year. From Harper’s Bazaar US to L’Officiel, the American supermodel is back and looking better than ever. Her latest work can be found in this month’s Vogue India lensed by Mark Seliger and takes Cindy to a poolside setting in luxe dresses and accessories from the likes of Alexander McQueen, Julien MacDonald and Balmain styled by Anaita Shroff Adajania.